Behind the eyes of a writer™: A series, part one

 Behind the eyes of a writer™: A series, part one

poetic writing for creative ad copy

...a faucet of words

The writer is a person whose faucet of words continues to flow. There is no on/off switch. But, the writer—an author of freelance ways of the mind—can also take a nap. A good nap. And in that slumber, words dancing (or not), there is an inflection that breathes through inactivity that produces the artistic work.

The word is a design conjured up by the intellect, and is part of a character of the life an author instills.  

[Next in Behind the eyes of a writer™ series]

© 2012 R.E.L. Copywriting

Justified Type is classier for online content: Copywriting standards

Do you use justified type (block justification) for your online content jobs due to its classier look? If so, have you been advised that you need to instead follow the latest web standards, which entail displaying all content left justified?

Of course, words in newspapers, books, magazine articles and ads are justified at the left and the right. Online, when it’s carelessly set, however, this block type can look distorted with extra spaces.

After researching the evolution of online writing, I'm perplexed as to why online writing standards could possibly be below typewritten standards used by the literary world for a long time. I have learned that online writing interfaces were—from the start—easier to program for left justification from a technological standpoint. To this end, they didn't follow the classier standards of the literary world.

Copywriters and web designers today can be rest assured now that modern writing tools are catching up, offering the easily accessible capability to use justified—or full—type. It's not only classier but more visually appealing to the eye. It does take more effort by the copywriter to tweak the justified look so that the text does not look distorted and hard to read at times. Proper justification is, in fact, a tricky technique to master. In spite of that, it’s well worth the effort if high quality, professional-looking typography is your goal.

Click to read more ...

What is up with the iPhone auto-correct feature? A tangled web...

Any iPhone owner who sends text messages has learned with practice that the auto-correct feature, which is usually turned on by default when you get your phone, is not always your friend. After using it for awhile it supposedly gets to know you with its artificial intelligence. How cool! But aren't there some words it determines that you really wonder about? 

It's fascinating for me to try to put my own mind into the computer mind of the auto-correct and imagine a tangled web of letters and words coming in, with many choices depending on the next web. It can almost be like choices we make every second in life, each based on the previous moment. 

Doesn't the idea of auto-correct bring to mind a spell checker, which would imply that if you spell a word incorrectly, its built-in smarts will correct your spelling and thereby come up with a word that actually exists in the English language?

This is not always the case with the iPhone though, is it. What about words that are not even words? I'm sure you know what I'm talking about. 

Also, why can't it figure out that I just forgot a space? It's great at figuring out the missing apostrophe though. 

What about the suggestions? While I'm typing, I see the suggestion pop up and if I want to chose it I will. But, I don't chose it, want to keep my word I typed, see it actually typed out, and then... after [Send] it is the wrong word! 

Click to read more ...

I love blogging...

I love blogging. Simple as that. It feeds my innate need to write what my soul yearns me to write, to match images with words that create a work of art, to share my stories and thoughts and to get some computer time—I love my Macintosh...

Do you want your blog to be more successful? The best solution to this is to blog more often! To motivate yourself to write more, write more....

Simple as that.

The more difficult part is getting excited about an idea and losing the thought or creativity once you sit down to post it. To get inspired, to stay motivated, post every day... Habits can be changed by doing something every day.

Click to read more ...

2011 resolution...

What is your year 2011 resolution? 

You want your blog to be more successful? Blog more often. "To write more, write more."  The more difficult part is getting excited about an idea and losing the thought or creativity once you sit down to post it.

To get inspired, to stay motivated, post every day.... Habits can be changed by doing something every day.  It works.. try it.  Happy new year!

Click to read more ...

Basics of blogging

Are you new to blogging? Have you been advised to start your own blog and don't know where to start?

Maybe you have some experience with web design and wonder how blog design differs. Maybe you have been blogging as a user for some time but someone else set up the site for you.

Here are the basics....



First of all, it is free to set up a blog site. There are well-known blogging tool applications out there such as Blogger (owned by Google) and Wordpress. Blogger is the simpler tool of the two. For those looking for many bells and whistles, Wordpress is the answer.

The blogging tool applications will first ask you for some basic setup details such as your name and email address. You then need to chose your blog site address. There is a search tool within the blog tool application that will assist you in determining whether or not your desired site is available or not.

Click to read more ...