When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

robin ellen lucas, a writer with a heart

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read.

I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist. I'm authentic, I'm a secret. At the heart of it all, I'm a writer.

At R.E.L. Copywriting words flow—creatively or not—and become marketing ad copy for businesses and individuals. Ideas come to me in seconds or in hours, on highways viewing nature or in a chair staring at a wall. 

Digital marketing endeavors need engaging content to keep viewers; they should be inquiring and investing.

Marketing campaigns, electronic newsletters, postcards and calendars all need inspiration through idiom and imagination. Blogs and social media need lively words to allow ads and stories to come alive.

word

\ˈwərd\  a single distinct conceptual unit of language, comprising inflected and variant forms.

It is through words that we can see to the soul of what we mean.

Contact me for your words. 

See my Behind the eyes of a writer™ series for previews to my upcoming book series.

© 2014 R.E.L. Copywriting

Digital marketing... what are they thinking?

Don't you want to know what they think and how and why? If you knew the answer to these questions intently you'd know how to market for them. You'd know how to bring them to you. Your customers.

what do your customers think about?

Your message matters and especially how you relay it. Who sees it—and why—matters. If the potential customer has communicated with you already on social media, their viewpoint will be different than it would be had they not. 

As Groove in Sausalito, CA says, digital is more than social PR.

We talk about our PR partners creating the splash. Digital engagement, on the other hand, is about maintaining and expanding the ripple. It's about creating relationships with your customers...

Create relationships. They matter.

© 2013 R.E.L. Copywriting

Subscribe to me, follow me, retweet me, talk to me...

You found me. Or did I find you? Either way, I'm glad we're "connected". Now let's share.

Subscribe to me and I'll share even more with you. Follow me to help me gain credibility or to gain special deals. Retweet me and my word will spread publically. 

Talk to me and we can build our businesses together. We don't need to know each other really. This is social media.

I promise that as you share with me and I share with you, our circles of viewers will grow exponentially. Trust me... It will be worth it.

© 2013 R.E.L. Copywriting

Doing a cleanse of your facebook account: Setting an intention

Do you ever sit back and really wonder about your Facebook account. What is up with all the "Friends" who you really don't know? What about the ones whose News Feeds you enjoy and cannot imagine leaving—are they really called "Friends" or aren't they really someone you look up to or admire in which case you should be in their fan club? Whatever the feeling you have, remember each of these "Friends" can watch everything you do on Facebook. 

Maybe you think that many of them are not paying attention. Probably true. But what about the ones whose names you would never be able to select in a multiple choice question as your friend, yet they post on your Facebook Wall one day that you "have been stalking their page." What?

Looks like there is crazy randomness to these Facebook profile stalker searcher applications. But, once you get hit by one, especially when you know you never searched that person's profile (or even recognize their name), it's easy to feel a little freaked out.

What is Facebook really about for you?

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For the self-employed: Making the most of Facebook for your business

"fresh clay"    image by simeon schatz photography (simeonschatz.com)If you have a business page on Facebook, are you utilizing it correctly? Times change quickly with Facebook as the developers make enhancements on the fly as they continue to grow. There are always ways to work with their new implementations. Staying on top of what’s new and making adjustments as needed is key.

So here are the latest tidbits...

Kate Wilber inspired me to share ideas on this subject.

First make sure you are sitting down with a cup of coffee, tea or other beverage of choice with your favorite ceramic mug before you begin. I believe that you are most productive and inspired when you are surrounded by your favorite things. 

Linking your Work "Employer" on your Facebook personal profile to your Facebook Business Page. From your personal profile, it's easy to set up your list of work engagements, employers, projects, etc. If you also have a Facebook Business Page, I'm sure that you named this page the name of your business. In this case, you will be adding this business name to your Work section on your personal Facebook profile, right?

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So many updates... How do I balance it out?

You sit down at your computer about to do your social media updates and you wonder a few things:

1. Why do some of the people I follow seem to post every 5 seconds every time I'm logged on? I don't even read their articles because I'm so annoyed.
2. Who will actually see what I write? I want to get out there so that I'm not wasting my time.
3. What times of day are most people in my industry most likely to be on social media sites (e.g., Twitter)?
4. I am so proud of my article I wrote recently and get lots of great feedback from others. I want everyone to see it more than once!
5. I don't know what I'm doing here. Maybe I'll copy one of my followers.
6. I have too much to say and don't know how to say it.

Advice: Do a mixture of all of the above. What you are seeing is what social media is all about.

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What words describe your chaotic mind today?

What words describe you in this moment?

Feeling like you woke up on the wrong side of the bed and need to restart your morning?

Feeling computer savvy yet you have housework to do and feeling your insides jumping out of their skin begging you to exercise?

Feeling like you would love to jump-start your business on all social media sites that you can think of, but chaos in your mind creeps in to tell you that you don't know where to start?

One of my artist social media clients told me this morning:

Sometimes my social media computer brain wants to walk into the woods and spend all day amongst the air and reality of the temporal world... to realign my molecules to focus on pixels and bytes.

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How many ways do we need to connect with social media?

How many ways do we need to be connected via social media all simultaneously? [A comedy seen through the eyes of a user enchanted by it all].

I have an iPhone and Macbook Pro that speak well together and when I'm on the road I've got my 3G network for all media needs but also wifi networks popping up onto my screen whether I need them or not, often password protected. I often find myself asking for the wifi network password, wherever I am, whether I need it or not. When I get back to my car my bluetooth kicks on so that all phone calls speak loudly through my MINI.

With all this technology it's so tempting to want to work it all even while driving my car. But, of course I don't because that would be dangerous. But first I've got to plug my iPhone into the iPod connector in my car so that I've got my new music just delivered and synced this morning all cued up in my car for my 8 minute journey home.

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