What is SEO and why does it matter for your web site?
SEO is a buzz word in digital marketing, for sure. SEO stands for Search Engine Optimization and is the qualifying characteristic responsible for the rank given to your web site on the internet by Google, Bing, Yahoo, et al.
why should you care about SEO?
What is entailed in making your web site SEO-friendly? What do SEO companies actually do?
Companies specializing in SEO, such as Search Optimizers (an SEO partner to over 300 companies and in business for 17 years now) research your industry, and in particular your competitors, to find the top keywords that should be present in your web site in order to attract the biggest audience. They modify the web site code behind the scenes and, because your competitors are always changing, so must your SEO parameters for your web site so that you can keep up. Search Optimizers practices "white hat SEO" (in other words, ethical) procedures which gain organic rankings.
SEO content writing & SEO copywriting
What about SEO copywriting and SEO content writing? The content is what you see on the face of your web site pages. Optimal SEO copywriting takes into account the skillful influence of words within persuasively-written content.
The latest Google Hummingbird algorithm almost requires that you continually present new content for your web site in order to remain in good ranks. This makes the creation of new pages and, in particular, blogs the new golden rule. Optimizing web site keyword content, while keeping it engaging and sensible is the job of an SEO content copywriter.
As an SEO content copywriter, I know that there can be a perfect marriage of words and images to gain the most web viewers—the ones who matter most and stay awhile to potentially read your entire web site.
Since the search engines are sparked by newly posted words as well, this is where blogging comes into play. I also am a blog developer and manager. Each news event, special, announcement or addition to your business can be blogged about. When your blog is an integral part of your web site, this counts—in the search engines eyes—as new content, and thereby satisfys the high rank requirements.
Editorial calendar: scheduled blogs
It's a good idea to have an Editorial Calendar for your blog to keep writing and posting on schedule. Whether you have plans to write weekly blog posts yourself or have an in-house team assigned to the task, leaving the blog to sit idle is not a good idea. With a scheduled calendar and blog management program, you can include all employees at your company as contributing authors, ghostwriting and copyediting where needed.
Investigative journalism can beg your audience to interact with you and your business. Pre-scheduling on a weekly basis is a great start. Of course, it goes without saying that each blog post should contain keywords for your business and also link back to appropriate pages on your web site.
© 2013 R.E.L. Copywriting
content strategy, google, keyword, seo, technology | in internet marketing service | 1 Comment
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