When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

robin ellen lucas, a writer with a heart

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read.

I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist. I'm authentic, I'm a secret. At the heart of it all, I'm a writer.

At R.E.L. Copywriting words flow—creatively or not—and become marketing ad copy for businesses and individuals. Ideas come to me in seconds or in hours, on highways viewing nature or in a chair staring at a wall. 

Digital marketing endeavors need engaging content to keep viewers; they should be inquiring and investing.

Marketing campaigns, electronic newsletters, postcards and calendars all need inspiration through idiom and imagination. Blogs and social media need lively words to allow ads and stories to come alive.

word

\ˈwərd\  a single distinct conceptual unit of language, comprising inflected and variant forms.

It is through words that we can see to the soul of what we mean.

Contact me for your words. 

See my Behind the eyes of a writer™ series for previews to my upcoming book series.

© 2014 R.E.L. Copywriting

Behind the eyes of a writer™: A series, part five

Behind the eyes of a writer™: A series, part five

when? whenever i feel like it. that's when.

Continuing on from sometimes silenced, part four of Behind the eyes of a writer™ series, somtimes the words don't come.

When are you going to write poetry? Do you have to feel like it to write poetry?

...when it's all wrong

It‘s obvious to me that creative words come from the heart and the soul of life, which when flowing freely come sporadically. It is what’s in the silence in between moments.

When it’s all wrong—when all avenues are clogged—the words hide behind what’s tender and unspoken. As if being controlled by some other force, they lie dormant crying unheard, alone.

Expressions of apathy take the place of worlds of hurt, anguish, love and tenderness. They scream “you don’t care anyway so why should I speak.”

[Next in Behind the eyes of a writer™ series]

© 2013 R.E.L. Copywriting